Episode Eight – Brendan Schneider

Brendan Schneider currently serves as the Director of Advancement at Sewickley Academy, a PK-12 day school located 12 miles northwest of Pittsburgh. He also serves on the Board of Directors of the Association of Independent School Admission Professionals. He’s an Inbound Marketing Certified Professional and Hootsuite Certified Professional and is a contributing blogger for edSocialMediaAdmissionsQuest.comSocial Media Today, and Business2Community.

He also operates SchneiderB Media, a community that provides resources on topics like inbound marketing, enrollment and admissions, social media, technology, branding and much more. It features a blog, email, private Facebook group, podcast and VirCon, a virtual school marketing conference now in its sixth year that will be held online on Saturday, October 13, 2018.

In this episode, we talk about how a private school education inspired him to commit his career to private school marketing and admissions, what his goal is with SchneiderB, the latest in trends, and much more. 

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Episode Seven – Andrea Gribble

IMG_6188Andrea Gribble had 13 years experience in the corporate world when she decided to start her own business. It wasn’t easy, but today, her company #SocialSchool4Edu, has a team of more than 20 and serves nearly 70 school districts throughout the country. After working with her daughter’s school district, she learned that many schools lack the time and expertise to feel comfortable with social media and #SocialSchool4EDU was born from that desire to help other schools do the same.

I met Andrea a few years back at a National School Public Relations Association National Seminar in Chicago and she is infectious. She’s outgoing, friendly, helpful and humble and in just a few short years she has built her company up by bootstrapping and pure hustle. It certainly wasn’t without risk and turmoil as she will discuss in this episode, which was recorded during the NSPRA 2018 National Seminar in Anaheim, part of my NSPRA Podcast Sessions recorded in the hotel lobby. This is a fun episode about entrepreneurship and following your passions even when things get tough.

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Visit Andrea’s company online at http://www.socialschool4edu.com


Episode Six – Steve King

Steve King resides in Albany, NY where he works in public relations for the Capital Region BOCES Communications Services team. He studied communications at The College of Saint Rose. He recently launched A Podcast for Creatives, an audio experience for creatives and thinkers in all fields with his co-host Michelle Hickey. Through this podcast, listeners find ideas to help up their game and share experiences with a community of creatives who understand what it’s like to work and create in a digital world.


Steve has always passionate about storytelling, and he has established himself as an innovative and recognized transformational leader in the area of social media and digital communications among public education PR professionals across the country.

I’ve known Steve since he attended a workshop I was conducting at the National School Public Relations Association National Seminar in Baltimore in 2014 so it was fitting we recorded this conversation in the midst of the 2018 NSPRA National Seminar in Anaheim, California in the hotel lobby. We talk about his new podcast, what inspires him and have an honest conversation about topics relating to the area of education, social media and much more.

Away from the office, Steve enjoys finding new (and old) coffee shops with his wife, Rachel, and enjoying a hot brew. He’s a mildly-obsessive Yankees, Cowboys and Knicks fan and there’s a good chance he’s currently thinking about a Seinfeld episode or playing some Billy Joel.

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Connect with Steve:

@thesteveking on Twitter and Instagram

Episode Five – Christian Long

IMG_5778 2Christian Long is an educator, designer, school planner, technology expert, educational futurist, and passionate advocate for innovative learning communities.

He currently operates The Wonder Project, a design thinking studio that helps schools design at the intersection of their mission and their moonshot.

I’ve known Christian now for almost a decade and I learn something every time I have the opportunity to chat with him. He’s definitely a “breaker” and I think you will learn many things from this conversation.


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Visit breakersociety.com and follow us on Twitter @BreakerSociety. Be sure to subscribe to the podcast on iTunes and Google Play!

Episode Four – Carla Pereira

Carla Pereira leads a staff of more than 50 at the Peel District School Board, which serves an incredible 154,000+ student body in 257 school buildings in Ontario, Canada. She ascended to the role of Director of Communications & Community Relations in 2017 after working at Peel for more than a decade. She has had the opportunity to work closely with the senior leadership team and the board of trustees, and she has provided timely responses and strategic counsel on issues ranging from straightforward to sensitive and complex, with high legal implications. She’s contributed and led award-winning campaigns and projects, shined a light on major topics and issues of our time, and she is well-respected in the profession leading workshops and training on topics like social media, equity and digital citizenship.


Prior to her work in school PR, Carla led major accounts for a PR firm in Toronto. These clients included pharmaceutical companies and major brands. She helped lead national media relations campaigns with great success, but the idea of working to help students drew her into working with Peel School Board.

If you’ve seen Scandal, think of Carla as an Olivia Pope-type. She handles media and never shies away from what might be considered a “controversial” issue. We talk about some of those issues in this conversation. The role of school communications officer is a vital, yet often misunderstood role, but it is one in which Carla has thrived. She has faced down many voices of opposition and people who have just been flat-out insensitive and on the wrong side of history, in my opinion, and she’s given voice to the many diverse pockets of students that have needed an advocate to lift them up.

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Visit breakersociety.com and follow us on Twitter @BreakerSociety. Be sure to subscribe to the podcast on iTunes and Google Play!